The benefits of coffee is beyond argument and its popularity is confirmed by people from all walks of life. Every person who seriously wants to accomplish something out of their day would testify to the energy boost that coffee gives when you wake up early in the morning drowsy and half asleep. To most of us, it is our high octane fuel that propels us to tackle the hardest of challenge and to stay motivated when facing the most boring ones. In short, coffee is our perk up drug of choice.
Now you might say that coffee needs no marketing since its popularity precedes it. But that is not so true at all. Every product in the market faces some sort of competition and the same is true for coffee. So how does proper packaging and branding help sell coffee?
Whether you’re considering on changing your current packaging of deciding on how to package a new product, the primary consideration is how the appearance help put it forward. And by forward, it means really ahead of your competition. Packaging plays a great role is the success or failure of a product since it serves as its banner whereby the customers identify it. Here are some of the ways that proper packaging and branding help sell coffee according to Speed Pro Marketing.
Function of Packaging and Branding
Aside from protecting the product from damage during transport, packaging with the brand name nicely printed on it gives it the identity which buyers are looking for. It gives the idea that the product is something of quality since the manufacturer really took the time package it well and put their name on it. When the product is unbranded and the packaging is not well thought out, it gives the idea of being cheaply produced and hence, not of good quality.
Since buyers identify with a good branding, your coffee will instantly connect when it’s well packaged and well branded. Let’s face it, we are easily attracted when the graphics of the brand is nicely done. When it attracts the eyes, it creates in you the desire to buy and try it. On the other hand, a coffee product that doesn’t have a nice branding will have a hard time connecting to its potential buyers.
Packaging and branding puts the product forward like no other form of advertisement can even accomplish. It contains instructions on how to brew the coffee for instance, creating a psychological connection which makes the customer remember the product better.
Influence Purchase Decision
All these things result in influencing buyers decisions. According to Speed Pro Marketing, when you have all these in place you can expect a spike in your sales. On the other hand, when you neglect proper packaging and branding, the opposite can be expected. So, what do you think? Should you endeavor to have a good packaging and branding on your coffee product or should you just leave it to chance?